Is it a plane? Is it a Bird? It's BEANMAN !

Beanman is coming. Old favourite Watties Baked Beans will this week unveil the not-so-super hero chosen to lead its first major advertising effort since the late 1990s. Tim Skellern, Watties' business manager for meal solutions, said Beanman marked a deliberate move away from the kind of advertising the brand had used in the past, because the company wanted to target the gap in the baked beans' customer base - 18- to 25-year-olds.
"Beanman is not your average superhero - he's pretty average," said Skellern.
He said Watties had no intention of relaunching baked beans as a youth brand, given that its main buyer was the household shopper. But it was prepared for a "healthy level of discomfort" with the baked beans image change, otherwise there was no point. The brand has been growing at a rate of up to 2 per cent a year, and Skellern expected Beanman would double growth.

Well I say, Stuff the young punks, I've got something to lift your shirt!

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